Viewbook & Magazine Design

The New Generation of Education Communication

Environmental pressure and the high cost of printing and postage are seeing educational establishments reconsider their options when it comes to printing glossy Viewbooks and Prospectuses. It is fast becoming the standard for websites to offer their prospective families an online version of their Viewbook or Magazine because it enables end users to view it instantly as opposed to waiting for the post. But unlike PDF versions of your magazine which are slow to download or static page turning magazine, the new interactive digital Prospectuses and Magazines from Viewbook Design offer you a whole lot more.

Peter Anwyl, President of the Association of Marketing and Development in Independent Schools, representing over 400 members throughout the UK, has no doubts about the significance of this exciting new breakthrough: “Once I had seen the this interactive digital Viewbook and Magazine at work, I needed no convincing that this was the way forward for those schools who wanted to communicate with their parents and alumni/ae in a modern and immediate way. It should be high on the ‘to do’ list of any school and is undoubtedly the way forward.”

¤ More engaging and immediate than print. Don’t have your clients just read your prospectus or school magazine have them experience it. Our digital, interactive page turning Viewbooks and Magazines read like the printed equivalent but enable you to have interchangeable video, audio, animation, online forms and 3D images of the school or university to really engage your readers. Why just have still photographs when you can have live action? Listening to the students describing school life is more compelling than reading what they have to say.

¤ Economical – Printing and posting 10,000 Viewbooks or Alumni magazines could cost you $40,000 or more, and if there are significant changes to your staff or infrastructure they all have to be printed again! Our interactive digital magazines cut your printing and distribution costs down to zero and allow your readers to view it instantly rather than wait for the post. One of the complaints about the printed Viewbook, is that it is out of date the moment it is printed. When changes happen you can update it immediately, making your digital viewbook or school magazine more current and relevant than a printed document ever can. One of the complaints about the printed Prospectus has been that the moment it is printed, it is out of date. With our Viewbooks and Magazines, all the content can be changed as often as you want without the heavy creative or printing costs. This same method can be used for the annual (or termly) School Magazines as a way to make the content more exciting with words, photographs and video extracts from the school year. The format can then be updated simply every year and where, unlike printed magazines, you can actually view the readership statistics for every page to know what content your readers are actually interested in.

¤ Save Resources & Energy – A growing imperative for every educational establishment is to reduce their carbon footprint. As you start to add footnotes to your emails to say “Do not print out this email message unless entirely necessary”, all paper communication gives the wrong message. E publications save trees, eliminate superflous printing, eliminate packaging and eliminate transportation. All around, it reduces energy consumption and CO2 emissions and gives out a positive PR message about your establishment’s environmental policies. Eliminating your huge paper consumption from printing expensive Viewbooks and Magazines will be a big step towards your carbon reduction.

¤ Know what actually interests your audience. Unlike your printed material, with our digital magazines you get detailed insights about your readers’ behaviour, ranging from simple statistics such as readership to detailed analytics and heat maps to show you which content is the most popular and which is not, enabling you to continually refine your content ensuring that it is more relevant and more interesting.

See for yourself

In order to experience a school digital interactive magazine for yourself, go to www.bloxhamschool.com . Bloxham School in Oxfordshire is the first UK independent School to launch a totally interactive online Prospectus / Viewbook. Nick Irvine, Director of Marketing at Bloxham explains the rationale behind the decision:

“We wanted our Bloxham Prospectus to give a strong message to parents and potential pupils alike and we realized that to be successful, it had to be exciting, relevant, and appropriate to the iPod generations. We therefore moved away from the expensive and environmentally unsound printed prospectus to the new digital interactive Prospectus. We have been delighted with the outcome and overwhelmed with the positive response it is already getting. The savings on print and postage will continue to add benefit to one of the best marketing decisions I have made.”

Want to know more?

Call us if you would like to find out more about this exciting communication vehicle on 760 331 8626 or email us here.